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Monday, July 3, 2017

July VNYL Delivery + Why I'm Not Renewing

Why I'm not renewing my VNYL subscription

This is the last box in my 6 month VNYL subscription, so I was really hoping it would be a good one. I was counting on 3 exceptionally spot-on choices that would maybe convince me to renew my membership. As you can guess from the title of this post, that didn't happen. I've decided that I won't be renewing my membership, but I'll get to that later. Let's talk about what they sent me.

Why I'm not renewing my VNYL subscription

The first track made me think this was an electronic album and I couldn't stand it-- I stopped it halfway through and put something else on. On my second listen, I powered through the weird first track and discovered that this is more psychedelic post-rock, I suppose you would call it. The opening track just doesn't fit or even make sense to me. Besides that, I'm not into this album. Listening to it in full puts me to sleep and it's a little irritating. I could probably listen to some tracks from this band on a playlist with other artists, but this album is not my jam.

Why I'm not renewing my VNYL subscription

I know that a lot of people love The Walkmen, but I'm never been into them. This is another album that nearly put me to sleep. It just does nothing for me.

Why I'm not renewing my VNYL subscription

This is the only album from the bunch that didn't put me to sleep. It's soulful blues-y rock and very upbeat, though only one track stood out to me, most sort of blended together. But this is an album that I will listen to again, unlike the others, and I think this band would be really fun to see live.

I was hesitant to talk about this, but being honest in my reviews is very important to me. I have been pretty darn positive about VNYL in the past but there have always been some things that bothered me, and over the past month I've been putting a lot of thought into this. Here are the two main reasons why I'm not renewing my membership:

1) They didn't stick to my music preferences that I set in my profile
VNYL sent me duds as well as a few albums that were new to me that I really enjoyed, but only once did they stick to my preferences, which was my April delivery. I selected that I was "cold as ice," meaning that I only wanted them to send music I already know and like. I made my profile as specific as possible-- I wrote in what I like and don't like with no characters leftover, I linked my Spotify,, and Discogs profiles, but I still received a lot of music that didn't really feel like it was curated especially for me. I'm happy that I ended up discovering new music, but I also have a handful of albums that I'm never going to listen to and they were a waste of money. If they offer the option to be "cold as ice," they need to stick to it-- or make more of an effort.

2) Coattail-riding marketing tactics 
Despite the previous thing I mentioned and another factor, I tried to stay as positive as possible about this subscription service because it's expensive and I didn't want to admit that it wasn't as great as I thought it would be. I was still considering renewing my subscription until this tweet popped up on my timeline because funny enough, VNYL "liked" it. Yet another example of why you shouldn't use bots!

See anything weird there? For some context, Vinyl Me, Please is record subscription club that launched in 2013. This was the final nail in the coffin. VNYL is blatantly using their competitor's name in their ad campaign to trick people into clicking over to their own website. As both a business owner and a consumer, I find this marketing "strategy" to be very skeevy and dishonest. If anything, this only makes me feel more inclined to join Vinyl Me, Please.

I love the idea of VNYL but the execution needs some help. An annual membership is $420 and after my 6 month trial, I can't say that it's worth it. What do you think about all this? Have you had a similar experience with VNYL?
2 comments on "July VNYL Delivery + Why I'm Not Renewing "
  1. I never knew there was a record subscription box! I'm so sad to hear that you weren't a fan of it, because if you said you like it, I would've probably subscribed myself! xxx

    Melina |

    1. I do think it's alright if you're really okay with experiments, but that wasn't what I was looking for out of this. I might try Vinyl Me, Please next or I might just pick out my own records 🤷


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